Bruce Williams Explains How Good Advertising benefits YOU.
1. Highlights the Uniqueness of YOUR business.
You started your business to stand out from the crowd and you've worked hard to make it and keep it that way. Most advertising only has a grocery list of what you sell - but that is not what is unique about your business. Good Advertising accentuates your uniqueness.
- We interview you - to get to know your unique place in the market
- YOUR special uniqueness shines
- You draw customers like a chow hall draws marines
2. Brings you new customers.
New customers for you - for your business. You know how to meet their needs, but you can't do it if you can't talk to them. Image Advertising consistently brings new customers to your door, phone, or website.
3. Your name will be remembered.
Your name and your business name WILL be remembered. Not all advertising gets attention of your customers - Just because it's advertising doesn't meat it's good advertising.
4. Needs repetition to remain effective.
You learn best when you have more than one opportunity to know the subject. Repetition is the mother of learning. Few of us remember a name the first time we heard it. The best advertising needs some repetition for maximum impact.
5. Repetition needs to be pleasant.
You want people to LIKE your business. Unpleasant repetition creates negative feeling to what is advertised. Just repeating even a good ad makes people turn off their listening and can alienate them permanently. Changing advertising frequently can keep your business fresh and lively in your customers' mind.
